Velveeta La Dolce Velveeta
A lifestyle. A hair color. An attitude. Velveeta decided that confidence should be expressed everywhere — including on top of your head.
“La Dolce Velveeta is a lifestyle — always confident and forever in service of living by your own rules,” Velveeta is always looking for new ways to help fans live La Dolce Velveeta, and hair was the perfect place to invite pleasure seekers to proudly express themselves and show off their unique style and individuality.
As part of the launch, the brand tapped the ultimate “muse,” Julia Fox, who rocked the hair color around town.