Debuting a week after the much-hyped launches of the Sony PlayStation 5 and Microsoft Xbox’s Series S and Series X consoles, Philadelphia Cream Cheese launched a holiday-themed campaign that pokes fun at brands of video game consoles. As home bakers prepare to make cheesecakes for their holiday feasts, the Kraft Heinz brand introduced The Philly Series 5, which is described as a “stunning advancement in cheesecake technology,” Designed and produced by ZAGX, the Philly Series 5 was available for purchase via a microsite and sold out in less than 30 minutes.